TruFolio — Financial Clarity Platform for Financial Professionals

The Problem

Financial professionals are flying blind on the first call

Most Americans have never seen a complete picture of their own finances. They live paycheck to paycheck, carry debt they don't fully understand, and approach financial conversations with anxiety rather than clarity.

Financial professionals — insurance agents, mortgage brokers, advisors, realtors, and CPAs — know this. They spend the first conversation gathering basic information instead of delivering value. The first call is a discovery call, not a conversion call.

TruFolio fixes the gap between lead assignment and first contact. The prospect arrives financially prepared. The professional arrives with a complete brief. The conversation starts at a different level entirely.

36%

of Americans have a written financial plan — leaving 64% without clarity on where they stand.

Schwab Modern Wealth Survey, 2024

61%

are living paycheck to paycheck — yet most have never completed a full financial picture.

LendingClub Report, 2023

65%

feel behind on retirement savings — the exact conversation financial professionals need to have.

Ramsey Solutions, 2025

How It Works

Three things happen before you dial

TruFolio sits between lead assignment and first contact — automating three steps that used to happen manually, slowly, or not at all.

Step 01

🎯

Prospect completes a guided assessment

Your branded link sends the prospect through a 6-step financial interview — income, expenses, debts, mortgage, retirement, and savings. Voice AI guides them hands-free. No account numbers. No passwords. No friction. Average completion: 10 minutes.

Step 02

🤝

Trust is established before the call

The prospect sees your photo, name, credentials, and license number before they begin. By the time they finish, they know who's calling, why you're qualified, and that their information is handled professionally. You're not a stranger when you dial.

Step 03

📊

You receive a complete intelligence brief

The moment the prospect submits, your portal receives their Financial Clarity Score, full financial snapshot, DTI, home equity, retirement position, and specialty-aware flags with suggested conversation openers. Discovery is done before hello.

The Defensible Position

TruFolio is the only platform that serves both sides simultaneously

Budgeting apps serve the consumer. CRM tools serve the professional. TruFolio is the first platform that simultaneously gives the prospect financial clarity and gives the professional lead intelligence — in the same 10-minute interaction. Neither side is served well by any existing tool. The combination creates a flywheel: better prospect experience leads to higher completion rates, which leads to more value for the professional, which leads to more agents sharing the link.

Why TruFolio

Built for licensed professionals

Every feature is designed around the way financial professionals actually work — and the way prospects actually think about their finances.

🏷️

Fully white-labeled

Prospects see your name, photo, credentials, and brand — not TruFolio's. Your personalized subdomain. Your colors. Your professional identity, front and center from the first screen.

🎙️

AI-guided voice interview

ElevenLabs voice AI reads each question aloud. The prospect speaks their answers hands-free. Form fields fill automatically. No typing required. Completion rates are dramatically higher than traditional web forms.

🔒

No sensitive data required

TruFolio never asks for account numbers, Social Security numbers, bank login credentials, or tax returns. Prospects provide self-reported balances and amounts — enough to build a complete financial picture without the privacy risk.

⚡

Real-time intelligence brief

The moment a prospect submits, your portal receives their complete financial snapshot — Financial Clarity Score, DTI, home equity, retirement position, debt waterfall, and specialty-specific conversation starters. No manual entry. No waiting.

🏠

Mortgage intelligence built in

Live amortization analysis. ARM adjustment warnings. Balloon payment alerts. Bi-weekly acceleration modeling. Escrow and T&I handling. The most complete mortgage analysis available in a prospect assessment tool.

🔗

No integration required

Send your TruFolio link anywhere — email, text, CRM, social, or your website. Prospects click, complete, and submit. Your portal updates automatically. No API connections. No developer. No training.

Specialties

Purpose-built for every financial specialty

TruFolio's intelligence brief adapts to your specialty — the flags, conversation starters, and product signals that matter to you are surfaced automatically.

🛡️

Insurance Agent

Income protection gaps, life need, disability, LTC, asset coverage

🏡

Mortgage Broker

LTV, equity access, refi opportunity, DTI qualification, PMI elimination

🏠

Real Estate Agent

True monthly capacity, complete picture before home search begins

📈

Financial Advisor

Retirement gaps, Roth conversion, unmatched 401k, net worth planning

📋

CPA / Tax Pro

Pre-tax vs Roth structure, HSA optimization, business income flags

Pricing

Simple, transparent pricing

No setup fees. No contracts. 30-day free trial on every plan — then billed monthly. Grow beyond your plan's seats and pay per seat at your plan's rate — never forced into a higher tier.

Solo

$99

1 agent seat

Growth

$325

5 agent seats

$65/additional seat

Team

$600

10 agent seats

$60/additional seat

Agency

$1,375

25 agent seats

$55/additional seat

Enterprise

26+ seats

Custom

Unlimited seats

Negotiated per-seat

30-day free trial · Credit card required, not charged until day 31 · 5-day refund window · Cancel anytime

View full pricing details →

TruFolio as a Marketing Tool

Turn every marketing touchpoint into a qualified lead

Most agents think of TruFolio as a discovery tool for existing leads. It's much more than that. Your branded assessment link works anywhere your prospects are — turning cold touchpoints into warm, informed conversations.

🧲

Lead magnet campaigns

Run ads or social posts offering a free "Financial Clarity Score." Prospects click your branded link, complete the assessment, and submit — you receive a fully qualified lead with a complete financial picture before making first contact.

📱

QR code at events

At open houses, seminars, trade shows, or community events — display your TruFolio QR code. Instead of collecting business cards, you collect complete financial pictures. Every scan is a self-qualified lead with full context.

📧

Email & text campaigns

Add your TruFolio link to any outbound sequence. "Click here to get your free Financial Clarity Score" converts dramatically better than "schedule a call." Prospects arrive at the conversation already invested in their own numbers.

🤝

Referral partner pipeline

Give your referral partners — CPAs, HR departments, real estate agents — a co-branded link to share with their clients. Every referral arrives with a complete financial picture already built. No more cold handoffs.

🔄

Existing client reviews

Send your current book of business through TruFolio annually. Changes in income, debt, equity, or retirement savings surface new opportunities automatically. Your intelligence brief updates every time they resubmit.

🌐

Website landing page

Replace your generic "contact us" form with a TruFolio link. Visitors who engage with your assessment are 4x more likely to convert than form fills — because they've already invested 10 minutes building something valuable.

The Network Effect

Every prospect who completes an assessment becomes a walking referral

When a prospect finishes their Financial Clarity assessment, they've built something genuinely useful — a complete picture of their finances. They share it with their spouse, their CPA, their realtor. Each share is a branded touchpoint with your name, photo, and credentials on it. TruFolio turns your prospects into your distribution network.